How many times a month (week/day/hour…gulp!) do you have the feeling that the rock you just pushed to the summit is getting ready to role down the other side? Elon Musk infamously opined that “entrepreneurship is like eating glass and staring into the abyss” and I’ll readily agree that this metaphor is spot-on despite the fact I’m not trying to build a rocket ship, electric car, or battery manufacturing conglomerate (phew). The flip side of this are the opportunities entrepreneurship provides, to build something from scratch, to provide meaningful employment, to create a great culture and to help clients grow their business. Seth Godin’s book, Purple Cow talks about companies that milk the cow too long without reinventing themselves, and as a result, face an inevitable decline. The questions is: how do you keep this from happening to your business? The answer: wake up every morning and start pushing that rock! Read the latest edition of Grow & Co